Even with 50 states and the federal government enforcing sweepstakes’ law violations, not to mention consumer litigation, the sheer volume of sweepstakes and contests being promoted online means that there is a lot of non-compliance flying under the radar. Many companies will adopt rules from a current promotion without considering the potential liability and regulatory risks. With the explosion of online sweepstakes in recent years, many marketing companies promote sweepstakes and online contests as an attractive way to gain users and customers.
